Aged care provider The Whiddon Group is using International Nurses Day to launch a social media campaign that encourages people to thank nurses who have cared for them.
The two-week Share that you Care campaign comes in response to Whiddon research, also being released today, that shows 78 per cent of Australians think nurses are undervalued.
Residents and staff of Whiddon’s aged care services are marking the day by presenting the nurses at their homes, hospitals and health services with gift hampers.
Whiddon CEO Chris Mamarelis said that while International Nurses Day was always a special day in the organisation’s calendar, this year they wanted to recognise nurses across the country.
“Nurses are not only at the very heart of our care services but of our communities as a whole,” Mr Mamarelis said.
“They continually go above and beyond and do not expect any special recognition for the outstanding work that they do.”
Whiddon is asking people to post an image on Instagram or comment on Facebook to say thank you to a nurse, using the hashtag #ShareThatYouCare.
“Whatever your nurse story may be, we want you to share it,” Mr Mamarelis said.
Can you name your nurse?
According to Whiddon’s research of 1,000 Australian adults from around the country, less than one in three could name a nurse who has cared for them during their life (31 per cent) while more than twice that could name a doctor that has treated them or a loved one (71 per cent).
Survey respondents who could name a nurse who cared for them or a loved one during their life included:
- 35 per cent of women compared to 26 per cent of men
- 37 per cent of 18-34 year-olds compared to 25 per cent of those aged 50 years and older
- 38 per cent of parents compared to 26 per cent of those who do not have children living in the household
International Nurses Day takes place each year on 12 May, which was the birthday of Florence Nightingale who is credited for founding modern nursing.
Visit The Whiddon Group’s Facebook page to find out more about the Share that you Care campaign.
Related AAA coverage: Aged care nurses embark on ‘life changing’ learning
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