One of Australia’s largest aged care operators, Domain Principal Group, has rebranded as Opal Aged Care and launched a partnership with Alzheimer’s Australia NSW to position itself as a provider of ‘specialist’ aged care services.
Opal Aged Care managing director Gary Barnier said the rebrand was more than just a name change.
“Our new name signals a new direction for us as a company, and a determination by us to provide outstanding customer service to all our residents,” he said at the official launch on Tuesday.
“This is one of the reasons why we are investing in specialist training for our staff in response to the changing needs of Australia’s ageing population.”
Mr Barnier said that the number of Australians living with Alzheimer’s disease was projected to increase to 900,000 by 2050, and there was an increasing need for high quality support from expertly trained staff to help residents with dementia maintain their individuality and dignity.
Through the initiative, Opal Aged Care said it has developed a new model of care that puts residents at the centre of their own care plan and will train more than 5,000 staff in the provision of dementia care.
Alzheimer’s Australia NSW chief executive officer John Watkins said the partnership with Opal Aged Care was a good indication of the industry responding to the needs of Australians with dementia.
“Understanding and respect is integral to the wellbeing and care of people living with dementia, and it is vital for staff in aged care to have specialist training, that is why we’re delighted to partner with Opal Aged Care on this initiative,” Mr Watkins said.
Opal Aged Care also announced the appointment of new positions including head of hospitality, to guarantee high standards of customer service and dining, and head of lifestyle, to ensure Opal’s residents remain as active and healthy as they want.
The company said it would be refurbishing existing sites while working over the next decade to double the number of beds it operates to meet the country’s growing demand for quality aged care.
Opal Aged Care currently operates 56 facilities across Australia and more than 5,000 staff.