Meaningful Ageing Australia hires new CEO

Not-for-profit organisation Meaningful Ageing Australia – which promotes evidence-based spiritual care for the ageing population – has appointed Rachel Wass as its new CEO.

Dedicated to making a difference to the quality of life of older Australians, Ms Wass believes there is a different future for the country’s aging population – one that puts humanity before profit and allows people to be seen, heard and supported with empathy, openness and compassion.  

Ms Wass’ previous experience in the sector was working for KPMG as an aged care specialist and a CEO and founder of a business strategic planning consultancy in the aged care and medical devices industry.

She joins the Meaningful Ageing Australia team with extensive brand product leadership roles, including a solid foundation in health sales account management spanning over 25 years.

Ms Wass has a Master of Ageing (global population health), Master Commerce (marketing), and is an invited Fellow of The Australian Marketing Institute.

Based in inner Sydney, Ms Wass is a carer and spiritual practitioner. Her passions include learning about Indigenous culture, meditation and philosophy, pilgrimages, and the power of song.   

Main image: Rachael Wass

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