Benetas appoints new customer and marketing GM

Benetas has appointed customer experience expert Elyssia Clark as its new general manager of customer, insights and marketing.

In its latest executive appointment, Victorian aged care provider Benetas has announced customer experience expert Elyssia Clark as its new general manager of customer, insights and marketing.

Ms Clark spent the past five years leading the customer insights and strategy team at SEEK, where she introduced a real-time voice of the customer capability to streamline feedback and focus resources on areas with the greatest customer impact.

She has a strong background in data, customer experience and marketing, with expertise in using insights and analytics to design and deliver better customer experiences.

Ms Clark’s previous roles include positions with research agencies the Wallis Consulting Group, Kantar and DBM Consultants. She also held senior leadership roles at Mercer, responsible for insights and analytics, marketing and customer experience teams.

She is an elected director of the Research Society Board, co-chair of the CX Collective, and a member of the Customer Insights Symposium advisory board. She holds a master’s in strategic marketing, a postgraduate diploma in social statistics and a bachelor’s degree in psychology and media.

Benetas CEO Sandra Hills said the aged care sector needed to keep evolving to better meet the needs of people as they aged.

“Elyssia’s breadth of knowledge and understanding of customer experience, strategy and research will help us continue to position Benetas as a customer advocate and industry leader into the future,” Ms Hills said.

Ms Clark commenced at Benetas in October, replacing Nicola Reynolds, who finished up in the same month after more than six years since her appointment as general manager of customer, innovation and marketing in early 2016.

Main image: Elyssia Clark

Have we missed an appointment or resignation? Send us the details and an image to editorial@australianageingagenda.com.au

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