Image campaign proves a hit
ACSA is seeking more support for its image campaign on the back of its kevin87 initiative.
Aged and Community Services Australia (ACSA) is seeking further support for its image campaign following the success of its kevin87 initiative.
The highlight of the social media campaign was a cheeky video that showed Kevin Rudd ageing dramatically in the space of 30 seconds.
Since its launch, last September the video has been watched more than 16,000 times on YouTube and the campaign website has had 36,000 hits.
“The use of those social media activations to draw attention to the campaign has really worked well,” said ACSA CEO, Greg Mundy.
“We were surprised a little by how that worked and we are now going to invest more in social media.”
The aged care image campaign also included a series of magazine and newspaper advertisements which will continue throughout 2010.
The organisation plans to launch two more social initiatives in the lead up to this year’s election.
Mr Mundy said ACSA’s image campaign would run alongside the Campaign for Care of Older Australians (CCOA), being coordinated by ACSA, Aged Care Association Australia and nine church and charitable aged care groups.
“The [CCOA election] campaign is a one-off, short-term initiative but our view of the image campaign is that it’s an ongoing thing,” he said.
“We hope to still be doing it in five years time.”
