Over $600,000 raised for major campaign
ACSA’s national image campaign is progressing strongly ahead of next month’s launch.
In an unprecedented bid to promote the sector, aged care organisations around the country have raised over $600,000 for Aged and Community Services Australia’s (ACSA) national image campaign.
The campaign’s main message is that aged care professionals are ‘can-do’ people whom we can’t do without.
Primarily aimed at women aged 45 and over, it will focus on the relationships between clients and carers in aged care through a series of magazine advertisements.
Delegates at the association’s national conference in Perth will catch a glimpse of the campaign’s advertisements ahead of an official launch next month.
ACSA CEO, Greg Mundy said it was a real achievement to exceed the $600,000 mark.
“This is the first time that anyone has set about to improve the image of aged care in this way,” he said.
“If it’s good enough for the different types of accountants to promote their industry, then it’s high time we promoted ours.
“There are a lot of fantastic people in aged care who do great work but are under-recognised.”
Mr Mundy added that ACSA is thinking about keeping the campaign running on an ongoing basis.
“I personally see this campaign as something we don’t just do once and then stop but as something that we will want to continue,” he said.
“When people see it I hope they will agree we will be able to continue raising money to keep it going over a number of years.”
“You don’t change people’s perspective overnight and my feeling is that people will like the campaign and will want to see more of it.”
