International home care leader talks up consumer choice

The CEO of an international home care franchise will visit Australia later this month to talk about client choice.

Jeff Huber from Home Instead Senior Care said older people want flexible care services which allow them to remain in their own homes for longer.

“Consumer-driven care allows seniors to use their government assistance, often in conjunction with their own funds, to pay directly for the health care services they need,” said Mr Huber.

“Seniors want to be able to choose the type of care they require for their assessed needs, when it will be delivered and for how long. There are no limitations – it’s completely their choice. This is a growing trend in many of the other countries we have franchises in.”

Mr Huber will be in Australia to speak at an annual conference for Australian Home Instead franchisees.

There are currently 12 Home Instead Senior Care franchises operating throughout the country.

The group’s Australian director Martin Warner said he was excited to welcome Mr Huber to Australia.

“Client choice is the way of the future and allows seniors to maintain a quality lifestyle and have more control over their care,” he said.

Mr Warner said the franchise network had experienced strong growth in Australia over the past four years.