Goodwin CEO Bruce McKenzie has been inducted into the AGSE’s Hall of Fame.

The Australian Graduate School of Entrepreneurship (AGSE) has inducted the CEO of Canberra’s Goodwin Aged Care Services into its Hall of Fame.

Bruce McKenzie was recognised in the Social Entrepreneurship category, in recognition of his work in the aged care and housing sectors over many years.

“It’s quite humbling to be recognised for something you do for a passion,” Mr McKenzie said.

“It was not something I expected to happen – I had not nominated for it – it just came out of the blue.”

The AGSE is based at Melbourne’s Swinburne University of Technology. Its Hall of Fame was launched in 2006 and each year it recognises six Australians who have shown outstanding innovation and entrepreneurial spirit in a range of fields including business, technology and community development.

Before joining goodwin six years ago, Mr McKenzie worked for Canberra’s first affordable housing provider and he has since applied many of those ideas in aged care.

He said aged care providers need to work creatively to provide high quality services to customers in the current climate.

“It is a challenge to meet current expectations with the buildings we provide using the current funding model,” Mr McKenzie said. 

“It’s easy to say we won’t go ahead with developments because of the difficulties but I think we need to find a way to make it work because it is our key business.”

“If everyone took that attitude, the elderly wouldn’t be cared for.”

Mr McKenzie is the first Canberran to be inducted into the Hall of Fame.

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