Online campaign targets aged care heroes
Aged care provider Churches of Christ in Queensland has launched a campaign to thank aged care staff for their continued work supporting older Australians during the pandemic.
Aged care provider Churches of Christ in Queensland has launched a campaign to thank aged care staff for their continued work supporting older Australians during the pandemic.
The campaign Thanks for caring is asking community members to give a virtual shout-out to frontline staff in aged care by sharing a message, letter, video or artwork on the provider’s website or social media.
The campaign aims to acknowledge nurses, personal care workers, allied health professionals, lifestyle therapists and those working in cleaning, maintenance, laundry, catering and administration roles.
Churches of Christ in Queensland CEO Gary Edwards said it was important the community showed their support for frontline aged care workers as they continued to work to protect older Australians.
“Through this campaign we want to give everyone an opportunity to publicly thank the people helping to keep our precious older citizens safe, healthy and connected as best they can right now,” Mr Edwards said.
“It could be thanking the nurse caring for your mother, your neighbour who is volunteering at the aged care service to keep residents socially connected, the support worker delivering groceries and medications to your aunt, or the allied health professional who continues to support your grandfather,” he said.
Mr Edwards said many people in the community were touched by the work of aged care staff, but were unable to thank them in person.
“A simple thank you makes a world of difference to the day of an aged care worker.
“We’d be delighted if children and family members could get creative by writing a song, sharing a piece of artwork, or making a video for their aged care superhero,” Mr Edwards said.
The campaign webpage includes downloadable support resources such as a colouring-in activity for children, a postcard and email and Facebook banners.
Mr Edwards said he wanted aged care employees to know they were doing an exceptional job in the challenging circumstances, he said.
“We are so proud of everyone working in the aged care industry right now, they are going above and beyond to protect our vulnerable seniors, and each other,” he said.
Access resources and post a message online here and share your message on social media using the hashtag #thanksforcaring.
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