Health Metrics launches new identity

Australian technology company Health Metrics has announced a new brand proposition and fresh look for its collateral including aged care platform eCase.

The new tagline ‘Taking care of care’ aims to better reflect its commitment to enabling top level care for the changing aged and disability sectors and highlight the platform’s readiness to empower providers to focus on high quality, Health Metrics announced on Thursday.

The new brand underpins the company’s mission to provide users with an easy-to-use system that delivers a single source of truth on each individual client’s assessments, care plans, medications and more, said Health Metrics chief executive officer Paul Brindle.

“We believe that technology has an important role to play in making life easier for carers and their clients,” Mr Brindle said.

“Our purpose is to enable our customers in the care sector to sustainably provide excellence – not just for the betterment of their clients, but society as a whole – and I believe this latest iteration of the eCase software, and its brand are going to achieve just that,” he said.

Health Metrics – which was established in 2008 – designed and built eCase for residential aged care, retirement living, home and disability care service providers across the country. It currently supports more than 170 providers across Australia and New Zealand.

Health Metrics utilised its 15 years of knowledge in the industry and partnered with Thinksmart Marketing to research and  develop its new direction, Mr Brindle said. “The result is an intuitive brand with a fresh and contemporary brand direction that extends to product design and service delivery within the care sector.”

Main image: eCase on a desktop computer

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