The Sustainable Aged Care Strategy

By identifying your organisation’s core competencies, you can ensure you develop business strategies that provide unmatched value to the market and position you as the leader for the client segments you serve.

There are many factors to address in developing a strategic plan for your aged care organisation, including attracting and retaining talent in tough labour markets, leveraging technology to drive productivity, and embracing client centricity amidst strong competition.

Creating successful customer-centric strategies is challenging. It’s not that the concept is complicated but that it must exist in meaningful ways at all levels of the organisation.

Competitive market conditions further highlight the need for providers to focus on their strategic direction and occupy a deliberate and valuable position in the market.

For some, greater breadth in their service mix will help cre­ate a competitive advan­tage. For others, greater specialisation in a singu­lar service will aid their strategic objectives.

While there is no such thing as a one-size-fits-all approach, what is common across all providers is that a lack of focus and commitment to a strategic direction is fraught with danger.

Given that by 2050 the aged care workforce will need over one million people, well over double the 434,107 people working in the industry in 2020, the successful aged care organisations of the future will be those with a compelling Employee Value Proposition.

When an organisation’s software systems do not have a depth of capability across the entire operation, it restricts users at all levels of the organisation from deploying their unique skills, directly impacting productivity as well as eroding the organisation’s EVP.

Developing a strategic plan which aims at the sustainability of your operations, both now and in the future, requires you to balance considered decision-making and timely action. In this respect, the destination is defined by the journey, just as the journey is defined by the destination.

In both cases, you need the right vehicle, a combination of the human, technological and physical resources that will take you each step of the way.

Your ability to navigate all of this is defined by how quickly you can respond and how much you can leverage your superpowers. Learn more in our latest eBook.