Bethanie launches a website for new era of tech-savvy seniors
WA aged care and retirement villages provider Bethanie has launched a new website to improve the digital experience for aged care customers and their families.
Major Western Australian aged care and retirement villages provider Bethanie has launched a new website to improve the digital experience for aged care customers and their families.
The recently launched website has been developed in consultation with, and tested by, aged care residents.
The site is fully responsive to allow easy viewing on mobile and tablet devices. It focuses on ease-of-access to suit various viewing habits and includes photos, video and customer testimonials and direct access to Bethanie’s YouTube channel.
On the reason for developing the new site, Bethanie’s general manager brand and marketing Chris Frame said communicating digitally was becoming a way of life for many WA seniors.
“Customers were telling us they wanted a real experience online, with the website showing them, not telling them, about the benefits of aged care. Through imagery and video, our goal was to create a digital environment that mirrors the social and engaging experience residents and clients have at Bethanie,” Mr Frame said.
He said the website’s functionality was designed to specifically meet the needs of seniors and includes a simple lay out, menu bars that are easily accessible regardless of how far down the page the viewer has scrolled and graphics, images, succinct text, videos and links, which encourage user participation.
To embrace the popularity of social media in the over-55 market, Twitter, YouTube, Instagram and Flickr were integrated into the website design.
“We are sure people researching aged care services will be able to quickly and easily find the information they need on our new website. As well as that, our residents and their family members can enjoy watching many of the entertaining activities they regularly enjoy with us on the video clips,” Mr Frame said.
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