Designer range of activity trackers and smart watches coming in 2016
For those looking for wearable technology that is also fashionable, American clothing and accessories designer and manufacturer Fossil Group has announced it will launch more than 100 connected devices in 2016.
For those looking for wearable technology that is also fashionable, American clothing and accessories designer and manufacturer Fossil Group has announced it will launch more than 100 connected devices in 2016.
New products include activity trackers and smart watches for several Fossil Group brands including Misfit, the wearable technology brand the group acquired in November 2015, it announced at the 2016 Consumer Electronics Show (CES) in Las Vegas in January.
The organisation successfully launched wearables with Fossil Q in 10 styles in 2015 and has ramped up production to launch wearables for several brands in more than 100 styles throughout 2016, Fossil Group’s chief strategy and digital officer Greg McKelvey said.
“Bringing Fossil Q to market helped us identify additional opportunity, and based on the positive consumer response, we are going big this year. Our retail partners will see the power of Fossil Group’s scale and consumers will see the variety of functionality, style, colours and brands they desire,” he said.
Fossil Group is not yet sharing which other brands would feature among the 100 new connected devices, a spokesperson told Technology Review.
The company said in November that the Misfit acquisition would enable them to “scale Misfit’s technology across Fossil, Skagen and a targeted portion of its portfolio of 16 brands in 2016, ultimately accelerating the company’s connected accessory roadmap.”
The company’s principal offerings include men’s and women’s fashion watches and jewellery, handbags, small leather goods and accessories and adidas Originals, Burberry, Diesel, Kate Spade and Marc Jacobs are among the other 16 brands.
The company’s Fossil and Misfit brands also announced app upgrades, activity trackers, a smart watch and other new wearable devices at CES.
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